Social Good

Designing a brand identity for Social Good

Brand Identity
Creative Direction

At Nui Creative, we're all about partnering with organisations that are dedicated to doing good. So naturally, we were stoked to team up with Social Good - an organisation that embodies the very essence of doing good for our people, planet and communities. Led by the Communications and Social Media powerhouse, Katie Brown (Ngāti Whātua, Ngāti Raukawa), the team at Social Good serve many of Aotearoa's largest government agencies and community organisations with social media, communications and digital marketing services.

To bring consistency to the various forms of content Social Good produced, they needed a brand identity that would reflect their values while exuding strength, professionalism, class and fun!

Well, that was right up our alley.  

Nui Creative teamed up with our mates at Form & Function to create a brand identity that not only reflected Social Good's vision and purpose but also represented the beauty of our taiao.

Inspired by this, we crafted a logo, colour, and font scheme that would perfectly capture their essence. From the three lines representing People, Planet, and Purpose to the lively colours that exude growth, progress, and sustainability, every aspect of this brand was carefully thought out and designed to showcase the exceptional work of Social Good and the taiao they work to sustain.

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